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Article
Publication date: 7 December 2023

Michel Hermans, Armando Borda, William Newburry, Carlos Oswaldo Cordova Chea, Diego Finchelstein, Maria Alejandra Gonzalez-Perez, Miguel A. Montoya-Bayardo, Gerardo Velasco and Juan Velez-Ocampo

This study aims to challenge the generic interpretation of Multilatinas as Latin American firms that have been able to internationalize because of highly competitive strategic…

Abstract

Purpose

This study aims to challenge the generic interpretation of Multilatinas as Latin American firms that have been able to internationalize because of highly competitive strategic capabilities. The authors test whether capabilities that international business researchers commonly associate with internationalization are necessary at different stages of the internationalization process to better understand the extent to which emerging market (EM) firms need to develop them.

Design/methodology/approach

International business research suggests a positive association between strategic capabilities and firm internalization. However, it remains unclear what specific capabilities are necessary and when they are necessary. These questions are particularly important in the context of the internationalization of firms from emerging economies, such as Latin America. The authors apply necessary condition analysis (NCA) on a sample of Latin American firms at different internationalization stages to test what strategic capabilities represent necessary conditions for becoming a Multilatina.

Findings

The findings suggest that only a few strategic capabilities are necessary for Latin American firms to become “Multilatinas”. While entrepreneurial orientation and marketing and sales capabilities represent necessary conditions, EM firms may internationalize even though other capabilities are developed to a lesser extent. The authors reflect on how shifts in local markets and technology drive the emergence of different types of Multilatinas.

Research limitations/implications

Measuring strategic capabilities across multiple EM firms implies a risk that firm-specific aspects are not fully captured. While the authors focused on the comparative competitive strength of capabilities and took great care to minimize measurement error, the authors acknowledge possible bias. Also, while NCA does not require a minimum sample size, findings from our sample of firms from four countries may not generalize to the region or other EMs.

Originality/value

As a relatively new statistical technique, the use of NCA has spread rapidly. To the best of the authors’ knowledge, the linkage between organizational capabilities and firm internationalization has not been tested from a necessary conditions perspective yet. The reflections on the “Multilatina” concept based on the notion of EM firms as configurations of strategic capabilities inform current debates on EM multinational enterprises.

Article
Publication date: 9 April 2024

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies

Abstract

Purpose

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies

Design/methodology/approach

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Findings

Firms from emerging markets like Latin America can increase their prospects of successful internationalization through focus on developing and enhancing key strategic capabilities. While entrepreneurial orientation and marketing and sales capabilities are especially important in this regard, ambitious firms should likewise seek to develop various other capabilities to some degree

Originality/value

The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format

Details

Strategic Direction, vol. 40 no. 4
Type: Research Article
ISSN: 0258-0543

Keywords

Book part
Publication date: 10 April 2019

Andri Georgiadou, Maria Alejandra Gonzalez-Perez and Miguel R. Olivas-Luján

The purpose of this chapter is to provide an overview of the research presented in this edited volume.

Abstract

Purpose

The purpose of this chapter is to provide an overview of the research presented in this edited volume.

Design/Methodology

This report is based on 17 chapters, which vary in terms of research approach, design, and method, yet aims to present different country perspectives on diversity within diversity management.

Findings

The chapters present new insights on how the national and macro-social environment impacts the institutional approaches to diversity management across the world. Findings indicate the need for organizations to focus on deep-level diversity, rather than choosing a tick-box policy on surface-level diversity. Empirical studies reveal that every institution can adopt a diversity-friendly approach in a way that best fits their structure, culture and the mentality of their top management team.

Originality

The report summarizes and integrates novel insights on country perspectives and approaches on diversity management.

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